Media Highlights

Ever wonder which side to cook and smoke brisket on for superior results every time? Well, we consulted an expert — a celebrity chef, in fact — for the answer. We spoke to none other than Robbie Shoults, the third-generation owner of Bear Creek Smokehouse and the owner of Marshall Mercantile and High Horse 1898 in Marshall, Texas, who shares his recommendation.

Making the perfect brisket is an art form that boils down to every minute choice you make. From finding the ideal cut of meat to preparing the seasonings to the length of time that you leave the brisket in the smoker, there are plenty of mistakes you need to avoid with brisket.