Media Highlights

Cook Brisket On This Side For Superior Results Every Time
May 30, 2025
Ever wonder which side to cook and smoke brisket on for superior results every time? Well, we consulted an expert — a celebrity chef, in fact — for the answer. We spoke to none other than Robbie Shoults, the third-generation owner of Bear Creek Smokehouse and the owner of Marshall Mercantile and High Horse 1898 in Marshall, Texas, who shares his recommendation.
Here's Exactly How To Spritz Brisket For A Tasty Charred Crust
May 30, 2025
Making the perfect brisket is an art form that boils down to every minute choice you make. From finding the ideal cut of meat to preparing the seasonings to the length of time that you leave the brisket in the smoker, there are plenty of mistakes you need to avoid with brisket.
Are You Spending Too Much On Brisket? Here's How Much It Should Cost You
May 05, 2025
Beef brisket is a staple at summer backyard barbecues and holiday feasts, and when perfectly smoked or braised, people can't get enough of it. It can be tricky, though, to gauge how much brisket to buy so that everyone gets their fill and you still have leftovers (but not too many leftovers).